Homecoming festivities integrate Twitter, Instagram to appeal to tech-savvy students

Central Michigan University sophomore Mackenzie Guest takes a photo of her Larzelere Hall teammates doing a pose from the photo checklist during the Gold Rush scavenger hunt on Tuesday evening. The photos were sent via Instagram for scoring.

Central Michigan University sophomore Mackenzie Guest, left, and freshman Natalie Scalabrino, right, anxiously
browse the list of things to photograph Oct. 16 during the 60-minute Gold Rush event. Photos were sent via
Instagram for scoring by the event coordinators.

As much as other industries that have looked to try the internet and its immediacy for delivering information, so has the operating of homecoming activities and events.

At Central Michigan University, the shift towards internet-based activity has not only become prevalent, but also essential to appeal to a generation of students affixed to absorbing information held online.

As C.M.U.'s homecoming week got underway this week, numerous events have been exacerbated by the services of instant information communications. During these events, like the well-known C.M.U. gold medallion hunt, a need has developed among competitors to communicate on an immediate basis to try and gain an edge over opponents.

Gold Rush event coordinator Will Damian, left, checks for incoming Instagram photos from the Gold Rush scavenger
hunt with Megan Ellinger, center, and Kelly Wright.

Meredith Vedder, center, waits for the final photo of the hour-long competition with her teammates.

The internet has also become a forum with which events have been run. In the first-ever 'Gold Rush' event at C.M.U., the structure of the game was to work on a checklist that gave clues about where teams had to go to take certain photos, which were sent via Instagram, the photo-sharing social media platform.

"I had a lot of people come up to me and say that this was one of the best homecoming events they had ever gone to," said Will Damian, a C.M.U. senior and event coordinator for Gold Rush. "It just warmed my heart. I'm really happy with it and I think a lot of other people are, too."

Integrating social media and the internet has been an ongoing effort by C.M.U. to make events appealing to students. Damon Brown, assistant director for the Office of Student Life, said the medallion hunt has been integrated with the internet for several years. The hunt is a clue-fed scavenger hunt for a medallion that results in points for the C.M.U. homecoming Maroon Cup. The goal of the homecoming activities is to connect students with each other and to the university.

"It's creative. We're trying to find new ways of doing things," Mr. Brown said. "Social media – everyone's using it – so it's a great way to connect and allow them to be a part of the homecoming event in an avenue that they're used to using."

It is a national movement towards disseminating homecoming on the web. The University of Delaware notified its students and alumni that they can use a "#UDHC" hashtag on Twitter for sharing their experiences during homecoming week. The Gold Rush event is an example of a rejuvenated attempt at connecting to a college generation that predominantly uses social media more so than others. 

"Will just kind-of came up with a good idea with Instagram and with locations and being able to use that as a means of having people spread out and not still being able to track everything that they were sending in," said Julia Moerman, program associate for the C.M.U. Office of Student Life.

Ms. Moerman said one of the objectives of aiming for students on social media was to increase attendance for the events, which has so far been successful. During the medallion hunt, groups of students from different residence halls gather their laptops and set up a headquarters in the residence hall lobby while others go out with cell phones or walkie-talkies and wait for instruction as the headquarters attempts to solve the clues about the medallion's location. Mr. Brown has made an effort to send the clues via Twitter as well as on the Office of Student Life website.

"That's the part that we like about it is the fact it gets people connected, and that's really what we're trying to do is connect students to each other, to offices, to services and more importantly, connect them to C.M.U. If we get them connected, they're probably going to stay here," Mr. Brown said. "At the end of the day, that's what we're really hoping is they come here, get connected, participate and graduate."

   Will Damian, center, tallies the final scores after the Instagram-based Gold Rush scavenger hunt at C.M.U.

No longer campaigning, Herman Cain contributes to Republicans

Herman Cain, a former Republican presidential candidate, speaks to an audience at CMU on
Sept. 25, 2012.

Herman Cain

In his deep, rumbly Southern baritone voice, Herman Cain asks me, "What part of Michigan are we in, here?"

I stop shooting photos of him. I point on my hand, representing lower Michigan, where Mount Pleasant would appear on a map.

"Ah, okay."

The former Republican presidential candidate barely garnered a crowd at Plachta Auditorium in Central Michigan University's Warriner Hall. Central Michigan Life reported that an estimated 300 people attended Cain's speech, which lasted for about a hour.

The same number of people were reported to have attended CMU president George Ross' State of the University Address Sept. 13.

“The economy sucks,” Mr. Cain said to the audience. “We have the ability. Our (gross domestic product) … is one-fourth of the world’s GDP. If you get the GDP growing faster, it will be better for us, and it will be better for the rest of the world.”

The decline of Herman Cain's prominence as not only a prominent candidate for presidency but respect for his political views, has been realized in the past year. As allegations surfaced and surrounded Mr. Cain at a time when his candidacy was seriously vetted by politicians and voters and led President Barack Obama briefly in polls, his campaign stumbled.

Mr. Cain could do nothing but stumble on out of the campaign race to become the next president. In an interview with media after his speech, he signified a degree of importance with which the Republican party regards him. Mr. Cain is on tour, the College Truth Tour. In a seemingly experimental ploy to win young votes and generate conversation among young voters, the tour not only involves the political rhetoric, but musical notes. The band Quietdrive performed before and after Mr. Cain's speech.

Then, when Republicans have a chance, they ask Mr. Cain to be their eyes and ears.

"Mr. Romney and I have met several times," Mr. Cain said. "Each time he asks me, 'What are you seeing out there? What are people saying?'"

It wasn't only left for the professional politicians to venture into the merky waters that the sexual allegations against Mr. Cain have created. None of the allegations have been proven. The CMU chapters of College Republicans and College Democrats debated the virtues of inviting Mr. Cain to speak on campus.

“I think it is disgraceful that the College Republicans would invite a sexual predator onto CMU’s campus,” said Alex Middlewood, president of CMU College Democrats about the allegations that led to the disruption of Mr. Cain's candidacy.

Herman Cain, a former Republican presidential candidate, cleans his glasses before speaking at CMU on
Sept. 25, 2012.

Megan Gill, president of CMU College Republicans, defended her decision to invite Mr. Cain to speak on campus.

“Obviously, there has been allegations against Cain which prohibited him from continuing his presidential campaign,” said Gill, a Traverse City senior. “But I think Cain brings a valuable perspective as a business man and a presidential candidate. I think we need to bring important politicians and important speakers to campus, so students can observe for themselves and make their own judgements. We shouldn’t let allegations stop students from forming opinions for themselves.”

Yet applause from the audience during Mr. Cain's speaking points revealed something: he still had opinions that the majority of people could agree with.

"The economy sucks," Mr. Cain said, which was followed with applause.

Mr. Cain also encouraged students to vote and be responsible about making their choice while voting in November.

"Stupid people are ruining America," Mr. Cain said. "Don't be among the stupid."

Civil War Reenactments Bring Color to Black-and-White History

Civil War re-enactor Tim Stebleton relaxes with a plate of dinner — sausage, green beans, potatoes, cornbread and a glass of water — on Sept. 15, 2012 at Deerfield County Park, near Mount Pleasant, Mich.

Civil War re-enactor Dave Fountain plugs his ear during cannon fire in a reenacted battle on Sept. 15, 2012 at Deerfield County Park near Mount Pleasant, Mich.

John Martin smokes his pipe while dressed in Confederate garb after a Civil War reenactment on
Sept. 15, 2012 at Deerfield County Park near Mount Pleasant, Mich.

Twenty-three thousand people died 150 years ago today in the Battle of Antietam. 

The Civil War was the conflict that, perhaps, defined America more than any time in its history.

People have relived the Battle of Antietam, among others, through today. Even in Russia, the battles, soldiers and uniforms are reproduced.

John Loyd, left, smokes a cigarillo with Kevin Kettlehut before a battle reenactment at Deerfield County 
Park on Sept. 15, 2012.

The rustic, adventure of fighting a battle as some soldiers' families visited them at their base is just one element that sparks curiosity and intrigue within re-enactors and those interested in Civil War history. Families, ever-attracted to the sound of gunfire, picnicked on hills that overlooked the battlefield and watched both sides fight each other to oblivion.

The Civil War was also one of the last battles in the world to be fought using battle line tactics. The technological advancements introduced in the Civil War hinted at a change in future warfare: the rifled barrel, repeater rifle and machine gun. These and other developments introduced changes in the tactical strategies of the way battles were fought. The Franco-Prussian war in 1870-1871 and the Second Boer War (1899-1902) are thought to be the last wars using battle line tactics. This change in technology and tactics, among other changes in America impacted by the war, lead many historians to believe the Civil War to be the first modern war in American history.

Civil War reenactments preserve the vivid history of tactics, technology and lifestyles that have been obsolete for generations. The reenactments, in a sense, create a portal between the late 19th Century world to the world of immediately available information and general ease of living.

Arnie White, center, looks into the crowd after a Civil War reenactment at Deerfield County Park
near Mount Pleasant, Mich. on Sept. 15, 2012.

Apart from technological developments changing the nature of warfare were other developments that changed the future of industries, especially in medicine. Journalism was forever changed with the development of the inverted pyramid — the method of presenting most important news at the beginning of news articles and broadcasts. Civil War journalists covering the war worked with shoddy electrical connections as battlefields between their telegraph post and news headquarters were bombarded with artillery. Journalists began to deliver the most important facts first in their telegraphs in case of a break in the connection. Consequently, the industry learned it was also the most effective way of presenting news to their readers.

A Civil War encampment at Deerfield Nature Park six miles west of Mount Pleasant, Mich. presented a chance for locals to question the details of Civil War life, both as a civilian and soldier on Sept. 15 and 16. Visitors to the encampment of authentic tents and equipment asked questions regarding anything from culture to card games of the time period. Apart from the history, re-enactors live history for simple reasons.

"I enjoy the camping and the night life," said re-enactor Tony Osterburg, a 17-year infantryman in the 2nd Kentucky Infantry Regiment. "Once my wife and I picked up the equipment and started doing this, we haven't looked back."

Osterburg served in the Gulf War and upon leaving the military, he longed for the military life. Even if its culture, clothing, weaponry and battle tactics were 150 years old.

"Everybody has a lot of reasons and purposes I'm sure," Mr. Osterburg said. "Not the same as mine, but I missed the flare of the military. We gave our modern equipment to our kids, the Coleman stoves, tents, all that. It all went to them.”

Mr. Osterburg also does reenactments of battles from the French and Indian War, the War of 1812 and World War II. He prefers Civil War reenactments.

"The Civil War defined us as a nation, as a character, who we are now," Mr. Osterburg said.

Confederate Capt. Jim Phillips looks back at his men near the end of a battle reenactment at Deerfield County Park near Mount Pleasant, Mich. on Sept. 15, 2012.

Debbie Phillips, a Civil War era re-enactor reflected in the mirror, looks out at the Civil War encampment at Deerfield County Park near Mount Pleasant, Mich. on Sept. 15, 2012.

Chandler Fountain, center, fires his rifle at Union soldiers during a battle reenactment in Deerfield County Park near Mount Pleasant, Mich. on Sept. 15, 2012.